FaceReader
November 29, 2024
To understand and interpret human behavior, FaceReader Online relies on the powerful FaceReader engine. Read more about its recognition accuracy, and discover a unique strength in categorizing neutral faces.
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Eye-tracking
October 25, 2024
Gen Z is an important market segment. Therefore, understanding what captures their interest is crucial for marketers who want to design effective ads. Read more on how to approach this using attention measurement in this research project.
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Stories
September 23, 2024
Everyone wants to create engaging content and know if people are engaged. This study sought to better understand how people emotionally, cognitively, and behaviorally interact with movie trailers using both self-reported and implicit measures.
Platform updates
May 29, 2024
We are excited to announce a major update. We completely restructured and enhanced our front and backend website. Read more about our usability improvements and our new metrics in this blog post.
Research
March 10, 2024
Good commercials have a catchy storyline that elicits emotional reactions and grabs attention. With FaceReader Online, these two responses can be easily measured simultaneously. This blog shows you how you can use FaceReader Online metrics for effective ad analysis.
Stories
July 17, 2023
In today's charitable landscape, numerous organizations compete for donors and their contributions.
This post dives into a recent study that we carried out, employing our web-based
facial expression analysis tool, FaceReader Online, to explore which emotions can influence donation
behavior.