FaceReader Online Blog
Research
April 11, 2025
FaceReader Online offers a scientific valid approach to consumer research. Understanding subtle expressions can help gain insights in purchase intent. In this blog several scientific papers are discussed.
Platform updates
February 28, 2025
Marketeers can benefit from accurately measuring attention towards an advertisement. This is possible without eye tracking technology. Read more about the validated attention metric from FaceReader Online.
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Research
January 31, 2025
In advertising, understanding your target audience is crucial. By using facial coding technology, marketers can gain unique insights into emotional reactions. In this blog, we explore how you can visualize different results for your target groups.
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FaceReader
November 29, 2024
To understand and interpret human behavior, FaceReader Online relies on the powerful FaceReader engine. Read more about its recognition accuracy, and discover a unique strength in categorizing neutral faces.
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Eye-tracking
October 25, 2024
Gen Z is an important market segment. Therefore, understanding what captures their interest is crucial for marketers who want to design effective ads. Read more on how to approach this using attention measurement in this research project.
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Stories
September 23, 2024
Everyone wants to create engaging content and know if people are engaged. This study sought to better understand how people emotionally, cognitively, and behaviorally interact with movie trailers using both self-reported and implicit measures.