Frequently Asked Questions

FaceReader Online’s facial coding platform is for marketing agencies that want to effectively help their clients capture the emotional effectiveness of their ad campaigns. For UX researchers who want to efficiently enhance their product testing with remote eye tracking based insights. And for academic researchers who want to obtain more ecologically valid data by doing online research, optionally combined with fine-grained behavioral results from FaceReader. All powered by the world’s first and most accurate behavioral AI platform.

Not at all. FaceReader Online is designed for researchers and marketers – not developers. You can upload your videos, recruit participants, and access results through a guided interface. We have an AI assistant and tutorial videos to guide you through every step. If you prefer, our team can also handle the setup and analysis for you.tent

With your FaceReader Online account, you get access to our cloud-based platform and technology to run your projects. Using a flexible, minutes-based model, you can get started with a Do-it-Yourself, a Full Service, or a Hybrid approach. You can set up your experiment, recruit participants, and analyze results all within FaceReader Online. For an overview of all available metrics and capabilities, see the technology information page of FaceReader Online.

One of the main advantages of facial coding is its analysis of in-the-moment expressive behavior, showing the exact moment that a message resonates with the viewer. The platform provides a wide range of graphs visualizing the emotional journey of the consumer. See, for example, this case study about emotional peaks in advertising. If you include eye-tracking, you’ll also see what elements of an ad or product attract attention and when. In addition, comparing summary metrics on facial expression and eye tracking data for different target groups will allow you to pinpoint what works for whom.

Yes, you can integrate FaceReader Online with survey providers, such as Qualtrics (see a tutorial here), LimeSurvey, or Alchemer. With these advanced survey providers, you can smoothly integrate the recorder so the participant won’t notice a switch in provider. In addition, you can integrate with any simple survey tool, such as Microsoft Forms or Typeform, by using redirect links. Next to survey providers, you can also use the link information to integrate with external panel providers, such as CloudResearch or Prolific. Lastly, since you can add a website stimulus within FaceReader Online, you can analyze the reactions towards any browser-based platform, such as design tool Figma or psychological task platform Psytoolkit.

Yes! While our technology is state-of-the-art, we’re here to simplify your ability to integrate it into your processes. From onboarding to customized support and done-for-you campaigns, our team is here to ensure you’re seeing results with the least time and effort.

We can get your firm up and running, complete our onboarding within a week, and complete your first campaign typically within two weeks. We’re here to assist you as much (or as little) as needed to make our Facial Coding technology complement any surveys you’re currently running. Once you are an expert and know what you want, you could go from idea to results within 1 day.

With the free trial, you get access to all functionalities of the FaceReader Online platform for 30 days. With the trial account, we include 20 minutes of analysis. For example, you can have 20 participants watch a 1-minute stimulus to get an idea of what the platform can do. Once you have access to the trial, you can purchase more minutes or favourable bundles on the platform, see our detailed pricing page for more information.

AI-driven Facial Coding can be positioned as a premium upgrade or as part of new, high-value packages. It enables you to offer deeper emotional insights and faster turnaround times while creating new revenue opportunities. Several of our clients have already expanded their services and achieved higher returns by integrating this AI-based technology into their projects.

Depends on the plan you choose, but our flexible pricing has been built for your goals, budget, etc. Because everything is cloud-based, there are no hard costs that come from traditional emotion-based testing, such as ECG equipment, physical labs and in-person research.

Definitely. We understand there can be hesitation with the term ‘Facial Coding’, but it’s trusted by major organizations at scale. As an EU-based company, we place enormous value on ensuring all data is safe. We’re a front-runner in ethical AI software development and privacy-by-design, aiming to set the standard for Responsible AI in our field. See our privacy policy for more detailed information regarding our data storage and security.