Advertising
Drive conversions. Maximize your budget.
With competition for attention fiercer than ever, FaceReader Online helps maximize your advertising budget as you refine campaigns through advanced affective computing. By analyzing consumer reactions, from gaze patterns to emotional responses, you’ll unlock actionable insights to tailor your ads for maximum impact.
Are you getting the right attention?
Attention is step one. Dig deeper with FaceReader Online to know what kind of attention
you’re receiving and the exact places during the customer journey you must optimize.
Focus & Attention
Analyze eye movements using our webcam-based EyeReader
Where, when, how long? Tap into the neuroscientific capabilities of EyeReader to pinpoint the focal points of participants’ affective responses to your stimuli. Discover what captures attention, without specialized hardware.
Engagement
Easily test emotional response(s) with up to 98% accuracy
Use advanced analytics to evaluate emotional impact with up to 98% accuracy. Measure attention levels, expressiveness, attitude, impressions, and individual predispositions to ensure a comprehensive understanding of consumer response. Optimize your content to resonate deeply and effectively with your target audience.
Impressions
Receive instant first impressions for any media
Engage your audience with communications that have been rigorously evaluated for recall, retention, and persuasive effectiveness. Ensure your message secures both impactful first impressions and memorable concluding interactions, crafting a narrative that resonates and endures in the minds of your audience.
Highlights
Discover what (truly) captures your audience
Isolate highlights in your video content to reveal what repels or engages your target audience.
Increase conversion
Predict advertising effectiveness with pinpoint accuracy
Identify parts of the ad to be left out (or edited). Evaluate your messaging and creatives to learn what works. Accurately predict if an ad captures attention. Use emotion-based insights to increase effectiveness.
A/B Testing
Unbiased feedback from a global audience in just hours
Run multiple versions and gather unbiased feedback from a broad global audience in a matter of hours. Rapidly compare your results through extensive A/B testing scenarios so you can identify winners and let go of underperforming creatives.
Go viral
Increase the chance of becoming a viral sensation by 200%
Creating viral content isn’t pure luck. Facial coding offers a prediction of a video advertisement’s viral potential with twice the accuracy of traditional surveys. Leverage key datapoints that have shown increased shareability amongst viewers.
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