We have released an AI agent update: next to help design studies, it can now also assist in understanding facial coding and eye tracking results. In addition, we add a new feature: AI-generated reports.
Neuromarketing insights can provide valuable information to improve websites. In this blog, we share eye tracking and facial coding results and explain best practices for UX.
Learn from Tongji University’s College how to incorporate FaceReader Online to teach students how to measure emotion and gaze behavior in urban design.
When is online neuromarketing research beneficial? In this blog, some of the benefits and limitations of online research are addressed.
Discover how facial coding was used to analyze OpenAI and Google’s very different Super Bowl Ads, showing the power of combined survey and facial coding software.
Run your next facial coding study in one day!
With integrated participant recruitment, FaceReader Online now lets you design, collect, and analyze — all in one place.
Discover how FaceReader Online was used to track emotional responses to mental health campaigns. Learn how facial expression analysis reveals audience engagement across different tones and target groups.
FaceReader Online offers a scientific valid approach to consumer research. Understanding subtle expressions can help gain insights in purchase intent. In this blog several scientific papers are discussed.
Gen Z is an important market segment. Therefore, understanding what captures their interest is crucial for marketers who want to design effective ads. Read more on how to approach this using attention measurement in this research project.
Everyone wants to create engaging content and know if people are engaged. This study sought to better understand how people emotionally, cognitively, and behaviorally interact with movie trailers using both self-reported and implicit measures.
