FaceReader Online offers a scientific valid approach to consumer research. Understanding subtle expressions can help gain insights in purchase intent. In this blog several scientific papers are discussed.
Gen Z is an important market segment. Therefore, understanding what captures their interest is crucial for marketers who want to design effective ads. Read more on how to approach this using attention measurement in this research project.
Everyone wants to create engaging content and know if people are engaged. This study sought to better understand how people emotionally, cognitively, and behaviorally interact with movie trailers using both self-reported and implicit measures.
Good commercials have a catchy storyline that elicits emotional reactions and grabs attention. With FaceReader Online, these two responses can be easily measured simultaneously. This blog shows you how you can use FaceReader Online metrics for effective ad analysis.
In today’s charitable landscape, numerous organizations compete for donors and their contributions.
This post dives into a recent study that we carried out, employing our web-based
facial expression analysis tool, FaceReader Online, to explore which emotions can influence donation
behavior.
FaceReader Online is used by researchers, market and marketing agencies around the world. We’ve been talking to a few of them to see how FaceReader Online creates value in their projects. In this blog we share some experiences of our clients with our platform. Perhaps it will inspire you in your own research.
This blog summarizes the main findings of our recent UX paper on testing websites with FaceReader Online
This is a nice example of a student project that combined the functionalities of FaceReader and FaceReader Online to search for an expression of engagement.
In this blog we give some tips on how to optimize your research with FaceReader Online by giving good instructions to your participants.
In this blog, some of the benefits and limitations of online research will be addressed.
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