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Michal Štěpánek
Executive Director at Ipsos
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Case Studies
Imarklab’s study with FaceReader Online reveals how ads with positive emotional peaks outperform others, providing insights into effective ad strategies.
The insights gained by incorporating FaceReader Online into their existing process allowed Bloakes to significantly improve their clients’ content, eventually leading to a prestigious Loeki award nominated commercial.
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Implementing FaceReader Online has enabled Ipsos to predict ad campaign success and optimize brand presentation in ads by analyzing engagement and emotional intensity, proving essential for both retaining existing customers and attracting new ones.
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Integrating FaceReader Online boosted efficiency, scalability, and accuracy, enabling Patryk Wawrzyński to transition from academic to commercial research and expand his business.