Use cases

AI potential in 3 different domains

Maximize impact, conversion and efficiency. FaceReader Online offers in-depth behavioral insights for academics and professionals eager to leverage AI in advertising, market research and user experience.

Advertising

With competition for attention fiercer than ever, FaceReader Online helps maximize your advertising budget as you refine campaigns through advanced affective computing. By analyzing consumer reactions, from gaze patterns to emotional responses, you’ll unlock actionable insights to tailor your ads for maximum impact.

Advertising

Market research

FaceReader Online merges affective computing and gaze tracking for unmatched market research. We reveal not just where consumers look, but uncover their intricate opinions and emotions, offering precise insights into preferences and behaviors. Which means you can refine strategies with data that goes beyond the surface, ensuring a competitive edge.

Market research

User experience

Evaluate your user’s experience by analyzing their gaze patterns and facial expressions in real-time. Our cloud-based platform allows for easy access and scalability, making it suitable for both small-scale studies and large-scale usability testing. Robust algorithms ensure accurate and reliable data collection, saving you precious time and resources.

User experience

Use cases

AI potential in 3 different domains

Maximize impact, conversion and efficiency. FaceReader Online offers in-depth behavioral insights for academics and professionals eager to leverage AI in advertising, market research and user experience.

Advertising

With competition for attention fiercer than ever, FaceReader Online helps maximize your advertising budget as you refine campaigns through advanced affective computing. By analyzing consumer reactions, from gaze patterns to emotional responses, you’ll unlock actionable insights to tailor your ads for maximum impact.

Advertising

Market research

FaceReader Online merges affective computing and gaze tracking for unmatched market research. We reveal not just where consumers look, but uncover their intricate opinions and emotions, offering precise insights into preferences and behaviors. Which means you can refine strategies with data that goes beyond the surface, ensuring a competitive edge.

Market research

User experience

Evaluate your user’s experience by analyzing their gaze patterns and facial expressions in real-time. Our cloud-based platform allows for easy access and scalability, making it suitable for both small-scale studies and large-scale usability testing. Robust algorithms ensure accurate and reliable data collection, saving you precious time and resources.

User experience

Products

Discover the FaceReader ecosystem

In the early 2000’s FaceReader 1.0 pioneered the field and set the standard for automatic facial expression analysis. Today, the FaceReader ecosystem, including a desktop version, online platform, and SDK, continues to stay on the cutting-edge of Consumer Neuroscience and Responsible AI.

FaceReader SDK

Need to easily integrate facial expres­sion analysis into other applications? Using the FaceReader engine through a PC/Server SDK, Cloud SDK and API is the perfect solution.

FaceReader SDK

				
					
 string sdkKey = "<your-sdk-key>"; string appId = "<your-app-id>";
 
 // create an instance of the FaceReaderSDK
 FaceReaderSDK faceReaderSDK = new FaceReaderSDK(sdkKey, appId);

 // initialize
 faceReaderSDK.CustomExpressions.Add(
    new CustomExpression( CustomExpression.Type.Interest)
);
 faceReaderSDK.CustomExpressions.Add(
    new CustomExpression( CustomExpression.Type.Boredom)
 );
 
 // load a bitmap from where ever you want
 Bitmap bitmap = new Bitmap("your image source");
 
 // analyze the face in the image
 FaceReaderResult result = faceReaderSDK.AnalyzeFace(bitmap);
 
 return result.ToJson();
				
			

FaceReader Online

FaceReader Online provides actionable insights drawn from human behavioral patterns while safeguarding privacy and non-discrimination. Tailored for professionals in advertising, market research, and UX design, our platform helps decode consumer responses to various initiatives and creations. So you can make strategic and creative decisions that drive impactful results.

FaceReader Online

FaceReader Desktop

The world’s first tool capable of automatically analyzing facial expressions, providing users with an objective assessment of a person’s emotion. FaceReader is used worldwide at more than 1000 universities, research institutes, and companies across various verticals, including consumer behavior research, usability studies, psychology, educational research and market research.

FaceReader Desktop

Products

Discover the FaceReader ecosystem

In the early 2000’s FaceReader 1.0 pioneered the field and set the standard for automatic facial expression analysis. Today, the FaceReader ecosystem, including a desktop version, online platform, and SDK, continues to stay on the cutting-edge of Consumer Neuroscience and Responsible AI.

FaceReader Online

FaceReader Online provides actionable insights drawn from human behavioral patterns while safeguarding privacy and non-discrimination. Tailored for professionals in advertising, market research, and UX design, our platform helps decode consumer responses to various initiatives and creations. So you can make strategic and creative decisions that drive impactful results.

FaceReader Online

FaceReader Desktop

The world’s first tool capable of automatically analyzing facial expressions, providing users with an objective assessment of a person’s emotion. FaceReader is used worldwide at more than 1000 universities, research institutes, and companies across various verticals, including consumer behavior research, usability studies, psychology, educational research and market research.

FaceReader Desktop

FaceReader SDK

Need to easily integrate facial expres­sion analysis into other applications? Using the FaceReader engine through a PC/Server SDK, Cloud SDK and API is the perfect solution.

FaceReader SDK

				
					
 string sdkKey = "<your-sdk-key>"; string appId = "<your-app-id>";
 
 // create an instance of the FaceReaderSDK
 FaceReaderSDK faceReaderSDK = new FaceReaderSDK(sdkKey, appId);

 // initialize
 faceReaderSDK.CustomExpressions.Add(
    new CustomExpression( CustomExpression.Type.Interest)
);
 faceReaderSDK.CustomExpressions.Add(
    new CustomExpression( CustomExpression.Type.Boredom)
 );
 
 // load a bitmap from where ever you want
 Bitmap bitmap = new Bitmap("your image source");
 
 // analyze the face in the image
 FaceReaderResult result = faceReaderSDK.AnalyzeFace(bitmap);
 
 return result.ToJson();
				
			
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