Neuromarketing insights can provide valuable information to improve websites. In this blog, we share eye tracking and facial coding results and explain best practices for UX.
Good commercials have a catchy storyline that elicits emotional reactions and grabs attention. With FaceReader Online, these two responses can be easily measured simultaneously. This blog shows you how you can use FaceReader Online metrics for effective ad analysis.
We are very happy to announce we have released a new functionality in FaceReader Online! It is now possible to use eye tracking to track where on the screen people are looking. Currently the beta version is available for everyone to use at no additional costs. Read about the basic steps and technology in this blog.
This blog summarizes the main findings of our recent UX paper on testing websites with FaceReader Online
We are hosting a webinar on the 25th of March from 16:00-16:45 CEST that will give a walk-through of our UX update.
In addition to videos, you can now measure emotional responses towards questions and websites.
