Marketeers can benefit from accurately measuring attention towards an advertisement. This is possible without eye tracking technology. Read more about the validated attention metric from FaceReader Online.
In advertising, understanding your target audience is crucial. By using facial coding technology, marketers can gain unique insights into emotional reactions. In this blog, we explore how you can visualize different results for your target groups.
To understand and interpret human behavior, FaceReader Online relies on the powerful FaceReader engine. Read more about its recognition accuracy, and discover a unique strength in categorizing neutral faces.
We are excited to announce a major update. We completely restructured and enhanced our front and backend website. Read more about our usability improvements and our new metrics in this blog post.
In today’s charitable landscape, numerous organizations compete for donors and their contributions.
This post dives into a recent study that we carried out, employing our web-based
facial expression analysis tool, FaceReader Online, to explore which emotions can influence donation
behavior.
We have changed our payment processing provider from PayPal to Stripe and made some internal updates to improve communication.
FaceReader Online is used by researchers, market and marketing agencies around the world. We’ve been talking to a few of them to see how FaceReader Online creates value in their projects. In this blog we share some experiences of our clients with our platform. Perhaps it will inspire you in your own research.
We are very happy to announce we have released a new functionality in FaceReader Online! It is now possible to use eye tracking to track where on the screen people are looking. Currently the beta version is available for everyone to use at no additional costs. Read about the basic steps and technology in this blog.
We are happy to announce that you can now use the latest and best-performing FaceReader 9 engine for your online research. In addition, low-quality recordings do not cost credits.
This blog summarizes the main findings of our recent UX paper on testing websites with FaceReader Online
Copyright ©
Human Insight Services B.V.
