Market research
Convert assumptions into data-driven insights
FaceReader Online merges affective computing and gaze tracking for unmatched market research. We reveal not just where consumers look, but uncover their intricate opinions and emotions, offering precise insights into preferences and behaviors. Which means you can refine strategies with data that goes beyond the surface, ensuring a competitive edge.
Insights that give you a competitive edge
Turn superficial data into rich insights that allow for strategic decision-making.
Cost-effective
Identify target markets before investing resources
Worldwide experiments and fast iterations. Refine target market understanding without the burden of excessive initial investments. Ensure that financial and creative resources are directed towards areas of maximum potential return.
Unbiased
Make strategic decisions based on real data, not guesswork
Neuromarketing techniques offer an objective assesment of participant reactions providing a nuanced understanding to complement traditional self reported methods. Allow strategic desicions to be based on real insights.
Scalable and fast
Retrieve unique insights that previously couldn't be tested
Collect objective responses from diverse participants worldwide in a matter of hours. Rapidly compare your results through extensive A/B testing scenarios. Present impressive reports based on limitless analysis capabilities.
Custom exports
Captivate clients with quick exports and extensive reports
Informative visualizations with a single click. Design professional reports with an extensive selection of elegant charts and tables. Alternatively, export to CSV or FaceReader Desktop for further analysis of participant responses.
Effortless integration
Extend your favorite survey tools
FaceReader Online doesn’t replace your existing surveys – it’s designed to be a perfect complement to your current processes. While giving you access to responsible AI technology that makes you a forward-looking brand.
// ID of the experiment you wish to test
var experimentID = "<your experiment id>";
// replace by call to your own javascript function to retreive a unique ID per participant
var participantID = "1234";
// Optionally you can change some characteristics of the recorder, as shown below.
// Note that these are all option and can be left blank
var options = {
callBackUrl : "https://stream.facereader-online.com/thanks",
failedCallBackUrl : "https://stream.facereader-online.com/failed",
color : "448AFF"
}
// Create RecordingHelper object
var helper = new RecordingHelper(participantID, experimentID, options);
// Optionally, set a JavaScript function to call when the recording is completed
helper.onrecordingfinished = function() {
// here you can add logic about what should happen when the experiment is finished
};
// And when the recording failed
helper.onrecordingfailed = function() {
// here you can add logic about what should happen when the experiment failed
};
// you can add independent variables, using the addIndependentVariable method, for instance the gender, or any other value.
helper.addIndependentVariable("MyVariable", "variable value");
// you can set the language used in the recorder. Current options are:
// EN, NL, DE, FR, IT, CN, JP, RU, CS, ES, LT, HE, DK, SR, PT
helper.setLanguage("NL");
// start the experiment full screen
helper.start();
Scientific solution
Use the technology from papers published in higher impact journals
FaceReader publications are often published in Q1 Impact Factor JCR journals and are on average around 27% more influential than non-FaceReader publications.
