November 5, 2025

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Platform updates

Run a Complete Facial Coding Study with Integrated Participant Recruitment

Our latest update makes it easier than ever to run a complete online facial coding or eye tracking study! With the new participant recruitment integration, you can now set up your experiment, recruit participants, and analyze results – all within FaceReader Online.

From Research Idea to Results – All in One Platform

With this new functionality, you can run your facial coding or eye tracking project in 3 simple steps:

  1. Design your experiment: combine survey questions, facial expression analysis, and eye tracking in a single, intuitive workflow.
  1. Recruit participants directly: select your sample size, the target location, and the relevant screening criteria to reach your audience right from within our platform. 
  1. Get results quickly: visualize emotional responses, attention patterns, and behavioral insights as soon as the data is analyzed. 

Fast, Reliable and Flexible Facial Coding Insights

FaceReader Online remains a flexible emotion and behavior analysis platform: you can make it as simple or complex as you want. This makes it attractive for marketers and academic researchers. 

  • You can integrate FaceReader Online with, for example, Qualtrics for advanced survey design. 
  • You can combine FaceReader Online with FaceReader desktop for additional fine-grained Action Unit Analysis. 
  • You can delegate recruitment to an expert panel agency with unlimited reach, such as CloudResearch, or recruit within your own university or organisational network. 

But now we have integrated the recruitment platform Prolific, you can also go for accessible, efficient, and fast – and do everything within FaceReader Online. 

This seamless integration means you can run a complete neuromarketing study in just one day. Whether you’re testing advertising concepts, user experiences, or research materials, our platform helps you move from setup to actionable insights faster than ever. This means spending less time on practical logistics and more on meaningful interpretations. 

Curious and ready to start? Just create a trial and get started right away.

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