The Power of a Sad Face: Using Facial Analysis to Predict Charity Donations

In today's charitable landscape, numerous organizations compete for donors and their contributions. This post dives into a recent study that we carried out, employing our web-based facial expression analysis tool, FaceReader Online, to explore which emotions can influence donation behavior.

FaceReader Online Success Stories - How our clients use facial coding

FaceReader Online is used by researchers, market and marketing agencies around the world. We’ve been talking to a few of them to see how FaceReader Online creates value in their projects. In this blog we share some experiences of our clients with our platform. Perhaps it will inspire you in your own research.

Complex Website Tasks Increase the Expression of Anger

This blog summarizes the main findings of our recent UX paper on testing websites with FaceReader Online

Student Project - Creating a Custom Expression for Engagement

This is a nice example of a student project that combined the functionalities of FaceReader and FaceReader Online to search for an expression of engagement.

Getting the most out of your Online Emotion Research – How to get Good Quality Data

In this blog we give some tips on how to optimize your research with FaceReader Online by giving good instructions to your participants.

Benefits and Limitations of Online Research

In this blog, some of the benefits and limitations of online research will be addressed.

Why Emotions Matter in Marketing

Read about some interesting studies on emotion and marketing and find out why FaceReader Online can be useful.