Benefits of Implicit and Explicit Measurements of Engagement
Everyone wants to create engaging content and know if people are engaged. This study sought to better understand how people emotionally, cognitively, and behaviorally interact with movie trailers using both self-reported and implicit measures.
The Power of a Sad Face: Using Facial Analysis to Predict Charity Donations
In today’s charitable landscape, numerous organizations compete for donors and their contributions.
This post dives into a recent study that we carried out, employing our web-based
facial expression analysis tool, FaceReader Online, to explore which emotions can influence donation
behavior.
FaceReader Online Success Stories – How our clients use facial coding
FaceReader Online is used by researchers, market and marketing agencies around the world. We’ve been talking to a few of them to see how FaceReader Online creates value in their projects. In this blog we share some experiences of our clients with our platform. Perhaps it will inspire you in your own research.
Complex Website Tasks Increase the Expression of Anger
This blog summarizes the main findings of our recent UX paper on testing websites with FaceReader Online
Student Project – Creating a Custom Expression for Engagement
This is a nice example of a student project that combined the functionalities of FaceReader and FaceReader Online to search for an expression of engagement.
Why Emotions Matter in Marketing
Read about some interesting studies on emotion and marketing and find out why FaceReader Online can be useful.