FaceReader Online Predicts Purchase Intent from Video Ads
FaceReader Online offers a scientific valid approach to consumer research. Understanding subtle expressions can help gain insights in purchase intent. In this blog several scientific papers are discussed.
Exploring Emotional Reactions from Relevant Target Audiences
In advertising, understanding your target audience is crucial. By using facial coding technology, marketers can gain unique insights into emotional reactions. In this blog, we explore how you can visualize different results for your target groups.
Combining Emotion and Eye Tracking shows Clever Commercial Design
Good commercials have a catchy storyline that elicits emotional reactions and grabs attention. With FaceReader Online, these two responses can be easily measured simultaneously. This blog shows you how you can use FaceReader Online metrics for effective ad analysis.