Run a Complete Facial Coding Study with Integrated Participant Recruitment
Run your next facial coding study in one day!
With integrated participant recruitment, FaceReader Online now lets you design, collect, and analyze — all in one place.
New Facial Coding Tutorial Videos
Learn how to create an online facial expression or eye tracking experiment in a few minutes with our brand-new tutorial videos. Find out which tutorials we have and are coming soon!
Get Startup Support with Our New Onboarding Agent
FaceReader Online is a versatile platform designed for anyone interested in gathering and analyzing behavioral responses. The platform can be a bit overwhelming with its many capabilities, but we now have the perfect solution: an onboarding AI assistant.
Remote Facial Expression Analysis for Public Awareness Campaigns
Discover how FaceReader Online was used to track emotional responses to mental health campaigns. Learn how facial expression analysis reveals audience engagement across different tones and target groups.
FaceReader Online Predicts Purchase Intent from Video Ads
FaceReader Online offers a scientific valid approach to consumer research. Understanding subtle expressions can help gain insights in purchase intent. In this blog several scientific papers are discussed.
A Validated Attention Metric for Measuring Advertising Effectiveness
Marketeers can benefit from accurately measuring attention towards an advertisement. This is possible without eye tracking technology. Read more about the validated attention metric from FaceReader Online.
Exploring Emotional Reactions from Relevant Target Audiences
In advertising, understanding your target audience is crucial. By using facial coding technology, marketers can gain unique insights into emotional reactions. In this blog, we explore how you can visualize different results for your target groups.
FaceReader Matches Human Accuracy in Recognizing Facial Expressions
To understand and interpret human behavior, FaceReader Online relies on the powerful FaceReader engine. Read more about its recognition accuracy, and discover a unique strength in categorizing neutral faces.
How to Capture the Focus of Gen Z: Using Ad Attention Measurement
Gen Z is an important market segment. Therefore, understanding what captures their interest is crucial for marketers who want to design effective ads. Read more on how to approach this using attention measurement in this research project.
Benefits of Implicit and Explicit Measurements of Engagement
Everyone wants to create engaging content and know if people are engaged. This study sought to better understand how people emotionally, cognitively, and behaviorally interact with movie trailers using both self-reported and implicit measures.